Road Map

From Ideation to Launch

“Play Time”

1.1 Design Sprints

A process for quickly map complex problems and test ideas through prototyping and user testing. A list of products and services tested:

  • Window Display, Immersive Art Installation, Tiny Gallery,

  • Chalk Art Drawings, Plywood Murals, Custom Window Display

  • Collaborative paintings, popup shows, and artist collaborations.

  • Estimations for:

    Resource procurement, process outlines, time management, user feedback

  • Artist trading cards, fine art prints, artisan upcycled clothing, and painted shoes

“Start Here”

1.0 Initiation

Information gathering to form an initial proposal. Involves immersion into the community to understand the unique needs of the area.

  • Weekly at p:ear mentor, Starlight Opening Zephyr Gallery Popup, Neighborhood Beautification (Murals & Chalk Art), OTC Resident Events, Erickson Gallery Relaunch & Curation, OTCA Meetings.

  • Review reports and research from local economic groups, neighborhood associations, government agencies, and professional associations.

    Board member: Paint the Town

    ESL Tenant Association: VP

  • Talking to locals while live painting, creating sidewalk chalk murals, hosting OTC resident events, live painting in the neighborhood, hosting art and yard sales, and door knocking.

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2.0 Preliminary Project Plan

  • Proposal and statement of work (RCI). Communication plan (Google Doc), Preliminary Research

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Objectives

    Identify immediate needs, specific targets, project summary

    Processes

    Service processes , step-by-step implementation process

    Communication plan

    Client’s responsibilities, client collaboration, milestones, deliverables

    Estimates

    Expenses: Identify outside purchases, subtotal of expenses,

    Tools : software, hardware, equipment, know-how

    Time Frame: Project Hours, Team size, number of creative directions, number of revisions, format for delivery, necessary timeframe.

    Fees, Terms & Conditions, Billing Plan

  • We’re working with a lot of stakeholders, which means we want solutions that work for everyone. We send our proposals to stakeholders and clients for review, we make modifications, then finalize the agreement.

We’re Here

3.0 Kick off

  • Product and project managment kick off, gnatt chart, skills chart, accountability chart, kpi tracking

    Human Resources

    Vendor, volunteer, and contract management.

  • Sprint brief, meeting agenda, key presentors, meeting schedule, stakeholder maps, content requests

  • Artistic prep, user alignment prep: UX personas, presentation materials

  • Phases

    Opening, creation of shared knowledge base, user interviews: workflow: (golden path, day in the life, workflow outline), assessment (currently using, priorities), define (project goals, success metrics, paint points, wins, dreams, fears, hopes), sketch (wireframes, early prototypes), present (display all sketches, each person presents, team Q&A), filtering & strategy (dot voting, silent review & vote, decision matrix, heat map voting, note and vote, action planning)

4.0 Discovery

  • Market need evaluation, jobs to be done report, jobs to be done statement

  • Project goal definition, road map, book stage 1 project schedule, FSD Stage 1, Communication Plan

  • Competitive analysis, expert audit

  • User interviews, FSD user interview findings, usability testing

  • Validate goals, go to market, outline product design process

  • Qualitative research, quantitative research, desk research

  • Deliverable review

5.0 Strategy

  • Define Value Proposition

  • Customer segments, concept sketching, define functionality, how will it be used, interaction goals, usability goals, user success metrics, what will be the unique lovable piece, and user empathy maps.

  • Survey potential design risks, potential development challenges, use case challenges, performance goals.

    MVP (minimum viable product)
    Product features, problem statement, produce requirements, product specs

    New Product Introduction

    Business success metrics, marketing insight, brand identity, manufacturing considerations, disruption, logistics

  • Aesthetic Goals, Mood Board

  • Validate goals, go to market, outline product design process

6.0 Envision & Validate

  • Review deliverables and incorporate feedback

  • Wireframes, device requirements (top % in market share (options based on bandwidth).

  • User interface, colors, fonts, spacing, margins, layouts, design systems, brand identity

  • product prototype, component system, design or HTML prototype

  • Digital and new technology are expensive to develop, we validate proof of concept at the smallest proof of concept prototype point.

7.0 Design

  • A re-editing of the project roadmaps that provide a strategic overview of the major elements of a project. It includes objectives, milestones, deliverables, resources, and a planned timeline.

  • Stakeholder workshop

  • Movement from this portfolio sit onto a unique domain

8.0 Review

  • Development roadm

9.0 Develop

  • Development roadmap

  • Frontend, Back-end, Quality Assurance, Accepting screens (browser optimization, responsive optimization), accessibility assessment.

  • Qualitative research, quantitative research, expert audit, usability testing, a/b testing, design, process optmiization

10.0 Outlyers

  • One idea leads to the next. We know our stakeholders and visitors will be flooded with creative ideas. We’ll capture these ideas in our visitor and stakeholder survey system.

  • Circumstances change and businesses might need to terminate contracts early. We make it easy to notify us relative to our termination and breach clauses. We’re aiming to be flexible and realistic.

  • We are committed to being as accurate as possible with our timelines. We know reliability in service is important. If there is an issue on either end we aim for consistent and concise communication.

  • Did you receive a custom product or service? You will receive our invoice including the terms set in proposal, generated report for project and hourly tracker. It will be sent via your preferred method. Please keep in mind most service are free of charge, only premium features are charged.

  • If you received a custom service and invoice you can pay via direct deposit, check, or electronic transfer.